In the 1991, the restaurant industry suffered a massive set back after the introduction of the GST. Worried about the industry’s overall financial health, Pierre seizes the opportunity to actively promote top quality cooking appliances and tools to a new generation of upwardly mobile men and women, self-labelled as foodies. With the creation of the Food Network in 1993, the retail operation was appealing to a new male audience, who were keen to equip their kitchens with the best knives, cookware and appliances.
Alain Bouliane joins the company as Comptroller to successfully manage the transition of business into the next era of growth and will become a future owner of the business.